Copywriter | Entrepreneur

Facebook and Twitter are revolutionizing the landscape of customer interaction for businesses, keen to carve a niche in today’s competitive marketplace, jostling to grab sales and competing for attention of finicky customers, that too with limited marketing resources.

There is s palpable social media frenzy among brands desperate to outdo each other and grab as many ‘Likes’ to cock a snook at the competition and proclaim ‘Mera Page Strongest‘ with a tinge of pride to go with an inflated social identity! Well, this may all appear a bit weird, but the scenario denotes and reflects the power of networking platforms.  It’s high time that you revamp your traditional brand building mode by tuning into the new metrics of customer engagement to build trust and goodwill. (more…)

From the minute we choose to be a part of Facebook, the social site lets us update small details of our lives – each and every minute of it – with succinct statuses, personal photos and videos. Though the option to ‘view older posts’ is there at the bottom of each profile page, it would only show so much. Their relevancy and context obviously changes with passage of time. Fragments of your personal life, which you proudly flaunt today, is something that you might want to keep out of the public realm.
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Google has just launched its new social networking product, apparently with the aim of taking on Facebook. Ironically, on the face of it, the platform is very much similar to the latter, though the search engine giant vehemently refutes any such claim.

Google takes a dig at Facebook
This is a very interesting development. The unveiling of Google+, an online social network for what Google terms ‘real-life sharing’, adds another intriguing chapter in the prolonged battle between the two fierce rivals ostensibly to dominate the World Wide Web. Simply put it, Google is taking a clear and sharp dig at Facebook with its new social product. (more…)

We shall need to explore the new Facebook layout to our advantage in a deft manner. There is a possibility though, that you ignore some of the changes, unless you dig deep. So, here is a ready-to-use list.

As I’ve let you all known in the earlier post, the new Pages are now again made to look like Facebook Profiles. Among the most prominent changes is the photo strip right on top of the page, just like the profile pages. If photos are not as vital to what you essentially wish to convey, just let it appear randomly, though it gets a touch distracting.
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Facebook has done it again, yet another update  update towards improving the ‘Facebook’ experience.

Now that the new pages are here, businesses will obviously have to explore how to adapt and explore the new layout to their advantage. But unless you go digging deep, you may perhaps miss out on some of the enhanced features. So here’s a quick look at the changes effected by the social networking giant.
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Photo Credit : Edwart Visser

After a long, hard day at work, when you return home, crash on your couch, the first thing you naturally do is switch in the TV. For us, this has essentially been more of an individualized experience, getting immersed in the drama that gradually unfolds on the screen. Amalgamation of mass-based entertainment and high end technology is changing the whole spectrum of TV viewing. I guess, most of you will agree with this observation of mine. (more…)

‘Video Killed the Radio Star’ is a popular 1979 song by Buggles, the synthpop/new wave group in the UK. It harks back to the golden era of radio. Three decades later, video is NOW challenging the television and every other form of media. In fact, video content is fast becoming a focal point on the Web, emerging as the next big wave. (more…)

Imagine a party crammed with people to the hilt, all disinterested with each other and doing their own thing.  The crammed party with its sheer numbers is making it seem lively.

Compare this to a party with significantly less people with enough room for all; more importantly these people seem to be communicating with each other and are having a conversation.

Which party would you want to be part of?  Different people would prefer different parties
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Next time you want to learn a thing or two about social media marketing, don’t call your marketing team or your communications agency, just get in touch with the entrepreneur of a new local startup.

Chances are you will learn more than a thing or two about using social media effectively. Unlike large brands who are limited by numerous guidelines and approval processes, which usually apply to all their marketing communications including social media, small startups and entrepreneurs are not constricted and are nimbler, bolder in their approach.

Moreover they wear the user’s hat and hence manage to engage the users better. Social media is a two-way engagement medium, it’s not a broadcasting platforms, hence it’s essential that you keep the conversation going. (more…)

Internet Marketing, Social Media September 27th, 2009

Though Pay per click advertising has been a colossal catalyst in delivering value for Internet advertisers and creating an effective metric, in my opinion, it is also a bane.
PPC advertising has spoiled us, internet advertisers and agencies both want to use it as a blanket metric for all internet marketing initiatives. The role of Social Media Optimization or Online Reputation Management often gets diminished simply because the brand owner wants to tie in a PPC like ROI to it. (more…)