Next time you want to learn a thing or two about social media marketing, don’t call your marketing team or your communications agency, just get in touch with the entrepreneur of a new local startup.
Chances are you will learn more than a thing or two about using social media effectively. Unlike large brands who are limited by numerous guidelines and approval processes, which usually apply to all their marketing communications including social media, small startups and entrepreneurs are not constricted and are nimbler, bolder in their approach.
Moreover they wear the user’s hat and hence manage to engage the users better. Social media is a two-way engagement medium, it’s not a broadcasting platforms, hence it’s essential that you keep the conversation going. (more…)