Imagine a party crammed with people to the hilt, all disinterested with each other and doing their own thing.  The crammed party with its sheer numbers is making it seem lively.

Compare this to a party with significantly less people with enough room for all; more importantly these people seem to be communicating with each other and are having a conversation.

Which party would you want to be part of?  Different people would prefer different parties
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Next time you want to learn a thing or two about social media marketing, don’t call your marketing team or your communications agency, just get in touch with the entrepreneur of a new local startup.

Chances are you will learn more than a thing or two about using social media effectively. Unlike large brands who are limited by numerous guidelines and approval processes, which usually apply to all their marketing communications including social media, small startups and entrepreneurs are not constricted and are nimbler, bolder in their approach.

Moreover they wear the user’s hat and hence manage to engage the users better. Social media is a two-way engagement medium, it’s not a broadcasting platforms, hence it’s essential that you keep the conversation going. Read the rest of this entry »

Internet Marketing, Social Media September 27th, 2009

Though Pay per click advertising has been a colossal catalyst in delivering value for Internet advertisers and creating an effective metric, in my opinion, it is also a bane.
PPC advertising has spoiled us, internet advertisers and agencies both want to use it as a blanket metric for all internet marketing initiatives. The role of Social Media Optimization or Online Reputation Management often gets diminished simply because the brand owner wants to tie in a PPC like ROI to it. Read the rest of this entry »

This is the question, Vijay Menon, a marketer posted on my last post few weeks ago. The answer is definitely ‘yes’ though will not deny there’s some amount of hype that surrounds digital. It’s natural as its still an emerging medium and has the buzz that any new media carries. Read the rest of this entry »

Few weeks ago an old client invited me for a meeting over lunch, making it amply clear that it’s a casual meeting and just wants to catch up.  Through the course of our leisurely lunch I realised his agenda. He wanted to understand how they could use digital media to cut costs and at same time achieve their marketing objectives. Read the rest of this entry »

Starting something is always difficult, specially your first blog post. I ambled around in between typing and deleting words …all for about 38 minutes before finally jotting this down in what I call my ‘scratch pad’.

I am a lazy writer, but I am pretty ecstatic of finally having my own space to write about advertising, internet marketing and life in general!

Hopefully this space will be a perfect antidote for the lazy writer in me.