There are countless blogs, guidebooks and white papers professing sure-shot social media strategies that will turn your ubiquitous brand into a social media rockstar overnight, so why should you be wasting your time reading this one?
Well, for starters, I am not proclaiming to divulge a radically different secret formula but something very obvious we often tend to ignore when it comes to social media. In our pursuit to ‘carpet-bomb’ social media landscape, we rattle off all the possible social media platforms (FB, Twitter, Google+, Pinterest, Foursquare, xyz…as an afterthought…also include the bloggers, ok) to an overwhelmed community manager. Humongous data is spilled across countless excel sheets to analyze and fine tune the target audience for a media campaign rationalizing that reach has to be accurate. The same rationale is discarded in our over-enthusiasm to go social. (more…)