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No.1 Secret to make your social media strategy a success – Don’t spread yourself too thin

19 Aug

There are countless blogs, guidebooks and white papers professing sure-shot social media strategies that will turn your ubiquitous brand into a social media rockstar overnight, so why should you be wasting your time reading this one?

Well, for starters, I am not proclaiming to divulge a radically different secret formula but something very obvious we often tend to ignore when it comes to social media. In our pursuit to ‘carpet-bomb’ social media landscape, we rattle off all the possible social media platforms (FB, Twitter, Google+, Pinterest, Foursquare, xyz…as an afterthought…also include the bloggers, ok) to an overwhelmed community manager. Humongous data is spilled across countless excel sheets to analyze and fine tune the target audience for a media campaign rationalizing that reach has to be accurate. The same rationale is discarded in our over-enthusiasm to go social. (more…)

What exactly do you do with 100k Facebook ‘Likes’? Know, but don’t know…

19 Dec

Facebook and Twitter are revolutionizing the landscape of customer interaction for businesses, keen to carve a niche in today’s competitive marketplace, jostling to grab sales and competing for attention of finicky customers, that too with limited marketing resources.

There is s palpable social media frenzy among brands desperate to outdo each other and grab as many ‘Likes’ to cock a snook at the competition and proclaim ‘Mera Page Strongest‘ with a tinge of pride to go with an inflated social identity! Well, this may all appear a bit weird, but the scenario denotes and reflects the power of networking platforms.  It’s high time that you revamp your traditional brand building mode by tuning into the new metrics of customer engagement to build trust and goodwill. (more…)

Your past resurfaces with timeline– to haunt you or to please you– jury’s still out!

21 Oct

From the minute we choose to be a part of Facebook, the social site lets us update small details of our lives – each and every minute of it – with succinct statuses, personal photos and videos. Though the option to ‘view older posts’ is there at the bottom of each profile page, it would only show so much. Their relevancy and context obviously changes with passage of time. Fragments of your personal life, which you proudly flaunt today, is something that you might want to keep out of the public realm.

Revamped Facebook pages: What’s in them for marketers ?

5 Mar

We shall need to explore the new Facebook layout to our advantage in a deft manner. There is a possibility though, that you ignore some of the changes, unless you dig deep. So, here is a ready-to-use list.

As I’ve let you all known in the earlier post, the new Pages are now again made to look like Facebook Profiles. Among the most prominent changes is the photo strip right on top of the page, just like the profile pages. If photos are not as vital to what you essentially wish to convey, just let it appear randomly, though it gets a touch distracting.

New Facebook Pages, what’s in it for you – Part 1

15 Feb

Facebook has done it again, yet another update  update towards improving the ‘Facebook’ experience.

Now that the new pages are here, businesses will obviously have to explore how to adapt and explore the new layout to their advantage. But unless you go digging deep, you may perhaps miss out on some of the enhanced features. So here’s a quick look at the changes effected by the social networking giant.

Quantity Vs Quality

27 Jun

Imagine a party crammed with people to the hilt, all disinterested with each other and doing their own thing.  The crammed party with its sheer numbers is making it seem lively.

Compare this to a party with significantly less people with enough room for all; more importantly these people seem to be communicating with each other and are having a conversation.

Which party would you want to be part of?  Different people would prefer different parties

Meet the new social media marketing experts

16 May

Next time you want to learn a thing or two about social media marketing, don’t call your marketing team or your communications agency, just get in touch with the entrepreneur of a new local startup.

Chances are you will learn more than a thing or two about using social media effectively. Unlike large brands who are limited by numerous guidelines and approval processes, which usually apply to all their marketing communications including social media, small startups and entrepreneurs are not constricted and are nimbler, bolder in their approach.

Moreover they wear the user’s hat and hence manage to engage the users better. Social media is a two-way engagement medium, it’s not a broadcasting platforms, hence it’s essential that you keep the conversation going. (more…)