Google Ad words writing

Your fresh ideas have delighted our clients and let me admit, you are our most preferred copywriter

- Alexey Karbovo
Lumiene Studios

Search engine focussed content writing for a client of Zephoria, the leading strategic internet marketing consultancy ... More

The secrets of an effective Google Ad words Ad

Google Adsense has radically changed the business dynamics of internet. It allows advertisers to reach their target customers just when they are searching for a similar product or a service. Google Adwords not only helps in fulfilling the instant need of a customer, it also drastically cuts advertisers expenses. Advertisers quickly reach out to only those customers who need their products or services thus preventing wastage.

Advertising through Google Adwords is indeed very simple, but it requires certain amount of skill. To prevent wastages with your Google Adwords campaign you need to optimize it. One of the most oft repeated queries advertisers have is Why my adwords campaign is not getting me leads?

If your Adwords ad copy is not optimized and effective, your losses will mount up. The key is to select the write keywords and make that small piece of copy useful for users.

Include all the trigger points in your copy along with details on product / service and pricing. Don’t surprise the user when they on your landing page after clicking the ad. Users conjure up certain expectations when they read the ad; if these expectations are not met they will surely make a hasty retreat.

For example let’s look at two different ads of a Travel company and analyze them.

#1
Thailand Holiday Offer
Holiday in Thailand at cheap prices.
Good hotels guaranteed

#2
Thailand Holiday at $500
3N/4 days in 3 star hotels at
Bangkok, Phuket & more. Book Now

The first ad does not give out any details to users. The ad will not convert users looking for packages less that $500. The ad will lead to lot of wastage as users may not convert into customers.

Whereas the second ad gives away lot of details in just the same amount of space. It gives the user clear picture about costs, the most important decision making factor. Duration, standard of accommodation and destinations in Thailand are also up there.

Users will only click on this ad if these factors meet their requirements. The ad copy will automatically filter out wastage as users with different expectations will not click.

Call to action ‘Book Now’ will also help in garnering more leads. You get the picture, with some copy tweaking you can turn you Google Adwords campaign into a mean lead generating machine.

Happy Advertising !

For more information or queries feel free to write me