Tag Archives: Kolaveri Di

How can you make another Kolaveri Di ?

10 Feb

Digital marketers sure must be wondering how they can manage ‘to do a Kolaveri’. Keen to give their brands a big push online with minimal spending and maximum buzz, they will be keen to learn their lessons from this seemingly the inane lyrics that have became a worldwide rage in no time.

Tamil film star Dhanush penned and sung Kolaveri Di, which got no less than 1.8 million views within a matter of days of its online release, becoming the most searched YouTube and also the number one trending term on Twitter in India and also remains at the time of writing this post. (more…)