Internet Marketing, Social Media September 27th, 2009
Though Pay per click advertising has been a colossal catalyst in delivering value for Internet advertisers and creating an effective metric, in my opinion, it is also a bane.
PPC advertising has spoiled us, internet advertisers and agencies both want to use it as a blanket metric for all internet marketing initiatives. The role of Social Media Optimization or Online Reputation Management often gets diminished simply because the brand owner wants to tie in a PPC like ROI to it. (more…)